King Arthur’s Tools, Small Business Marketing, Summer Internships

King Arthur’s Tools is a small, family owned business located in Tallahassee, Florida that offers a unique range of over 200 specialty tools for wood carving, wood finishing, hoof trimming, and taxidermy. The company is committed to developing tools that are innovative, customer service of the highest quality, and involvement in the local and world community. King Arthur’s Tools has received much recognition for its continued expansion into overseas markets with dealers, distributors, and customers in over 50 countries worldwide.  Our tools have been featured on CNN weekend, Home & Garden Television (HGTV), and the Martha Stewart show just to name a few. The company is well known for its serious approach to developing tools of high quality, versatility, and safety while still remaining fun loving and approachable in its building of relationships with customers, dealers, and distributors. To learn more, please visit our web site at www.katools.com.This is precisely why we are getting ready to develop a social media strategy and business plan that encompasses both short term and long term goals for staying in closer touch with our customers and further spreading the word about this wonderful company to new markets.

Summer 2010 Social Media Project Opportunities for Communications or School of Business Interns

A. Social Media Optimization Using Statistical and Monitoring Tools –

1 Internship, 15 – 20 hours per week for class credit–internship is unpaid

Responsibilities include but are not limited to researching and testing free-ware/share-ware tools for measuring activity occurring on our web-site, Facebook, Twitter, YouTube, Flickr, and Blog pages.  Based on this research and testing, we will want a presentation for the management team with recommendations for which tools are most effective and user friendly in tracking, measuring, and trending the internet activity and interconnectivity of our current social media tools.

Applicants will need to have their own computer/laptop for all assignments as well as transportation to and from our offices on Hartsfield Road.  Ability to use Microsoft Word is a requirement as weekly status reports will be required by the company management.  Also, having a working knowledge of other Office Suite software will be considered a plus.

This intern will gain real life experience in the application of social media monitoring and statistical tool sets needed by the management team to develop informed marketing strategies for today’s electronic market place.

Detail oriented individuals who are interested in learning more about social media and its marketing capabilities and opportunities are encouraged to apply.

Please send resumes to: Debbie@katools.com

B. Utilizing Flickr for Web Site and Search Engine Optimization –

1 Internship; 15 – 20 hours per week for class credit—internship is unpaid

Responsibilities include but are not limited to uploading existing digitized images into an electronic “Guinevere’s Gallery” using Flickr.  For those images that have not been digitized, the intern will be responsible for scanning, proofing, tweaking (using a photo shop type software), and then uploading these images into Flickr as well. Checking the uploaded images presentation and organization from our website, then providing feedback and ideas for improvement will be a critical part of this intern’s responsibility.

Applicants will need to have their own computer/laptop for all assignments as well as transportation to and from our offices on Hartsfield Road.  Experience using photo shop type software and applicants that are already familiar with Flickr or other internet photo-libraries is a must. Ability to use Microsoft Word is also a requirement as weekly status reports will be required by the company management.

This intern will gain real life experience with the application of web page and search engine optimization as it relates to improved branding and building strong business relationships in the global market.

Detail oriented individuals who are interested in learning more about web site and search engine optimization for improving a company’s marketability are encouraged to apply.

Please send resumes to: Debbie@katools.com

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